It was a nice and busy noon at the BRAC University Mohakhali premises. Students were strolling around while the locals were going to their respective destinations. But something was cooking inside the university, which ultimately compelled everyone to stop and behold in dazzling eyes. 

From the cover of pink, yellow and green fog emerged a dance group with traditional attire and a flash mob was performed by Prantik Deb, a student at the department of Drama & Dramatics, Jahangirnagar University and a specialist on Bharatanatyam, and his team at the BRACU premises, lighting up "BRAC Hope Festival 2023".

The other two flash mobs will take place at North South University on January 26 at 12 noon and at the Aarong flagship store in Tejgaon on February 3 at 5 pm.

All the flash mobs have been composed and choreographed following the theme song BRAC launched marking BRAC's 50 years of igniting hope. The theme song, performed by renowned artists from Bangladesh, illustrates BRAC's 50 years of partnership with over a 100 million people living with inequality and poverty to create opportunities to realise human potential. 

BRAC Hope Festival aims at igniting hope and inspiration among the young generation of Bangladesh. With this spirit, each day is designed with programmes and performances with a particular theme. "A tribute to Bangladesh", "Power of potential", and "Building a world we want" will be the themes for the first, second, and third day respectively. Education, economic empowerment, gender equality, climate change, and mental health are the key focus areas of all the programmes, sessions, and performances in this festival.

Hope Festival will open with the national anthem at 5 pm on February 9 with the theme "A tribute to Bangladesh". It will be followed by a documentary on the life of BRAC Founder Sir Fazle Hasan Abed. BRAC Executive Director Asif Saleh will give the welcome speech after which the main programme segments will begin. Tamara Hasan Abed, Managing Director, BRAC Enterprises, will speak at the main session on the second day.

The ecosystem of the BRAC brand will be presented through a series of installations and programmes, which will demonstrate the multifaceted social development programmes, social enterprises, university, and investments operated under its umbrella.