The Bangladesh Cricket Board (BCB) is struggling to sell the media rights for the upcoming home two-Test series against Zimbabwe as so far, no broadcaster nor marketing agents have shown interest.

On March 19, the BCB officially invited Expression of Interest (EOI) along with financial offers for the series, which will begin on April 20. The deadline for EOI submission ended on April 7, but the BCB received zero offers.

"As far as I know, no one has shown any interest as they believe the two-match series won't be feasible," a BCB source told The Daily Star yesterday on the condition of anonymity.

In the recent past, the Tigers' home series have aired on T Sports and GTV through Millennium Media Consortium, whose contract with the BCB ended with the home series against South Africa in October last year.

Total Sports Marketing (TSM) CEO Md Moinul Haque Chowdury, whose company owns the ICC cricket rights in Bangladesh until 2025, said due to a crisis in the advertisement market they didn't even consider applying for the media rights of the Zimbabwe series.

"The condition of the market is so poor that no client is interested to advertise… I informed him [Faruque] about the current situation. As I don't own a TV channel, I would need to find a TV channel after acquiring the rights. So, it's not feasible for me either," Moinul told The Daily Star yesterday.

It is learnt that if the BCB fails to sell the media rights, it may air the series on state-owned BTV and BTV World.

When contacted, BCB CEO Nizamuddin Chowdhury didn't deny the predicament the board is in with the Zimbabwe series but said, "The matter is still not settled. We are hopeful."

The BCB's struggles are not limited to just the Zimbabwe series. On March 11, BCB had invited EOIs from consulting firms to help the board with the tendering process for the worldwide media rights of the men's team's home series till June 2027, but garnered no interest.

"The BCB is trying to appoint an international consultancy firm to get a valuation of their media rights, conduct the EOI and tender process… But no one showed any interest," said the BCB source.

"The BPL broadcasting rights and TV product contracts are also over. Now we have home production service agreement and ground rights, both until 2027. But now we don't have global media rights for home series," he concluded.