Rafeed Elahi Chowdhury. Photo: Courtesy

Rafeed Elahi Chowdhury is the Lead of Content and Product Growth at The Business Standard. He won the title for Rising Star, under the Content category in the Global Media Industry 2021 at 30 under 30 Awards by International News Media Association (INMA).  Star Youth, The Daily Star recently caught up with him to learn more about his journey.

How do you feel about being included in this year's INMA 30 under 30 list?

To be honest, I did not expect this result while applying. I was watching the award announcement ceremony just to see if someone from Bangladesh makes it to the list. When I heard them announce my name, I was surprised and delighted. I feel honoured and grateful that out of all the applications made all over the world, I am the awardee from Bangladesh.

Tell us more about your professional background.

I began my journey as a freelance journalist at The Daily Star. I also co-founded Torun, a youth content platform, with some of my seniors. As a part of my current role, I formed a youth network with university campuses throughout the country and co-initiated a few campaigns that would enhance the brand name of our company. Other than being associated with content marketing, I am also an author, with two published books, and a trainer.

What motivated you to apply for the award?

My current boss, Ehsanur Raza Ronny, and former boss, Md Tajdin Hassan, asked me to keep track of the projects I am working on, so that when the time comes, I can apply. I never actually thought I could make it, so my boss had to push me to apply and I submitted my application on the deadline day. I am lucky to be surrounded by such supportive people in my workplace, who believe in my potential and appreciate my ideas.

What was the application process like?

Following INMA's announcement, I filled out an application form, consisting of short essays that reflect my work, vision, and contributions to my field of work. A recommendation letter from my boss was also required. INMA adds a bunch of nominated professionals to a number of slack groups. We need to communicate with everyone in a friendly, professional, and fruitful manner. INMA assesses the nominees through that conversation. 

How did you develop a passion for content marketing?

I pursued my undergraduate studies in Marketing from North South University and was always passionate about writing. Content marketing was a merging point for my interest and academic background. So, the desire to be a storyteller and my passion for writing and marketing brought me where I am today.

What are your future plans?

I intend to come up with more courses on content marketing and branding. I also plan to write more books. Two of my books are expected to be launched in the Boi Mela next year.

The author is a medical student and a freelance journalist who likes reading, scribbling, and blogging. Email: mislammonamee@gmail.com.