Offering holistic financial advisory services
Mashrur Arefin
Managing Director & CEO, City Bank
Banks in Bangladesh are far more than just transactional service providers; they are integral players in the broader financial ecosystem, offering holistic financial advisory services. This evolution has been driven by technology, a rising middle class, and a focus on financial inclusion.
As part of City Bank's comprehensive suite of offerings, the bank provides solutions tailored to meet the needs of individuals, businesses, and high-net-worth clients (HNWIs). Here's a breakdown of the key products and services City Bank provides for financial growth and wealth management:
City Wealth Management:
City Bank priority banking (Citygem) Wealth Management services cater to high-net-worth individuals (HNWIs), offering tailored solutions to meet their financial goals. These services include:
Boutique Banking: The Citygem lounges are exclusive spaces that offer optimum comfort and privacy nationwide with its 7 Citygem centers. It offers, private cash transaction desk, private consultation room, exclusive business suits, complementary luncheon, customized vault, and dedicated valet service with reserved parking.
Personal Banking solution:
Citygem American express card, high interest savings account, secured overdraft and term loan facility in less than an hour, pre-approved term loan and over draft.
Investment:
Working Capital Solutions:
* Overdraft Facilities: Short-term credit solutions to help businesses cover day-to-day operational expenses.
* Trade Finance: Financing solutions to facilitate international and domestic trade, including letters of credit (LC), export and import finance, and guarantees.
Corporate Loans and Financing:
* Term Loans: Long-term financing for capital expenditures, business expansion, or other strategic initiatives.
* Project Financing: Customized financing for specific business projects, including large-scale infrastructure or development projects.
Sustainable Finance and ESG Investments:
* Green Bonds: Investment products specifically designed to fund environmental projects.
* Sustainable Business Financing: Loans and financing for cottage businesses that focus on renewable energy, waste management, and other environmentally sustainable activities.
City bank has made significant strides in modernizing its operations and introducing technology driven solutions that provide convenience, efficiency and accuracy, in a simplest and seamless way.
Here's a detailed look at how City Bank is leveraging technology and digital innovation:
Citytouch (Internet Banking Platform):
City Bank's Citytouch is a robust and feature-rich internet banking platform that offers 100+ services to customers in a seamless manner which includes, account management, fund transfer, bill pay, secured loan, deposit and numerous self-services anytime-anywhere.
Instant account opening: City bank has launched instant account opening platform, namely, Aakhoni App. Customer can open account instantly without visiting bank branch.
Digital products: Any City Bank customer can instantly have a DPS via City Bank app. At the same, customer can avail loan against the DPS as well.
Diversified payment services: inclusion of verity of bill payments, e-commerce enablement, push/pull money across the industry and MSF and NFS enabled card to remain contactless.
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