Adidas
As Nike struggles, Adidas must surf Samba wave with caution
In a bid to attract shoppers who want to buy into the trend but still want to feel unique, Adidas has kept churning out new colourways for the Samba, Gazelle and Spezial, with some models featuring tongues like football boots, and contrast stripes in new materials like velvet.
DBL to open Adidas outlet in Dhaka
DBL Lifestyles, a concern of DBL Group, is going to launch an outlet of German sportswear and footwear giant Adidas in Dhaka, offering a range of shoes, sportswear and accessories, to attract the growing affluent class.
Berlin says German FA lacks 'patriotism' for dropping Adidas
The German national football team's decision to drop Adidas as its kit supplier sparked dismay in Berlin on Friday, with the economy minister blasting the switch to US sportswear giant Nike for its lack of "patriotism".
Adidas posts first loss in 30 years and warns on US
German sportswear giant Adidas posted its first annual loss in more than 30 years on Wednesday and warned sales in North America would fall again as sportswear retailers in the US struggle with high inventories
Adidas to become new kit sponsor of Indian cricket team
German sportswear giant Adidas would become the new kit sponsor of the Indian national team said the Indian cricket board (BCCI) on Monday.
Adidas to donate Yeezy proceeds to Anti-Defamation League and other NGOs
Adidas will start selling some of the shoes from its defunct Yeezy partnership with rapper Kanye West at the end of May, the company said on Friday, and plans to donate some of the proceeds to organisations fighting antisemitism and racism.
Shares of Nike and Adidas could score at the World Cup
As 32 teams compete for the World Cup in Qatar, Adidas and Nike also hope their shares can score.
Kanye confirms that he will be running for president in 2024
Controversial American rapper-businessman Kanye West has confirmed he is running to be president of the United States in 2024, with the help of alt-right figure Milo Yiannopoulos.
I hope Puma don't make condoms, says Shaqiri
Switzerland's Stoke City winger Xherdan Shaqiri said he hoped the country's shirt manufacturer Puma "doesn't make condoms" after several Swiss players ended their Euro 2016 match with France with shredded jerseys.
Chelsea end Adidas kit deal
Chelsea end their sponsorship deal with Adidas six years early in order to enter a new contract with a rival kit manufacturer, the German sportswear giant announced on Wednesday.
Qatar 2022: 'Forced labour' at World Cup stadium
Rights group Amnesty International has accused Qatar of using forced labour at a flagship World Cup 2022 stadium.
Fifa admits scandal deters new sponsors
Fifa admits that the corruption scandal is putting off new World Cup sponsors and plans to hold a summit with existing backers in August.
Manchester United is 'most valuable football brand'
Manchester United is the world's most valuable football brand, replacing Bayern Munich, according to a report from consultancy Brand Finance.
Fifa election: Sepp Blatter and Prince Ali battle for power
While Fifa continues to reel from "a storm" of damaging corruption allegations, 209 member associations will decide on Friday whether to give Sepp Blatter a fifth term as president.
David Beckham earned 50.8 mn pounds in 2014
David Beckham earned 50.8 million pounds last year, after multiple endorsement deals with brands like H&M and Adidas. It's reportedly more than what he used to earn when he played for his country.