TV Sales
TV sales down despite World Cup: Streaming to blame?
As the ICC Cricket World Cup 2023 captures the attention of sports enthusiasts around the globe, an intriguing trend emerges in Bangladesh's TV market. While traditionally, events of this magnitude would fuel a surge in TV sales, recent figures from September reveal a decline of 30% compared to the same month in the previous year. This unexpected downturn is overshadowed by an even more significant shift: the rise of streaming.
TV sales down despite World Cup: Streaming to blame?
As the ICC Cricket World Cup 2023 captures the attention of sports enthusiasts around the globe, an intriguing trend emerges in Bangladesh's TV market. While traditionally, events of this magnitude would fuel a surge in TV sales, recent figures from September reveal a decline of 30% compared to the same month in the previous year. This unexpected downturn is overshadowed by an even more significant shift: the rise of streaming.