Sasha Luccioni, a prominent researcher recognised by Time magazine as one of the top 100 influential figures in AI, has recently raised concerns about the massive energy consumption of AI, especially generative models like ChatGPT and Midjourney. According to her research, these types of AI use much more energy than traditional search engines—up to 30 times more—because they don’t just pull up information; they create new content based on user input.
Sasha Luccioni, a prominent researcher recognised by Time magazine as one of the top 100 influential figures in AI, has recently raised concerns about the massive energy consumption of AI, especially generative models like ChatGPT and Midjourney. According to her research, these types of AI use much more energy than traditional search engines—up to 30 times more—because they don’t just pull up information; they create new content based on user input.
