Thanks to increased international competition in the streaming market, Netflix has lowered prices in more than 100 markets, including in Bangladesh. In some cases, Netflix halved the cost of monthly plans, in an effort to increase subscriber growth and retention.

The prices decreased throughout Asia, Latin America, Europe, the Middle East, and Africa. However, in its two most developed markets, North America and Western Europe, Netflix is not raising prices.

In the meantime, Netflix has started to expand the rollout of its paid-sharing programme this year in an effort to turn unregistered password-sharing accounts into paying customers. According to the terms of service for Netflix, users may only share their accounts with family members.