realme completes second year in Bangladesh with No. 1 position in two quarters
The journey of mobile phones started in Bangladesh back in 1990 with feature phones that could only be used for calls and text messages. Later on, with the passage of time and technological innovations, we have now reached the point of smartphones with which we can do wonders. As we are living in the era of large-scale worldwide technological evolution and on the brink of the Fourth Industrial Revolution, the use of smartphones has been rising exponentially. Consequently, the use of smartphones has been evolving at a meteoric pace, fueled by innovation, upgraded features and changes in taste.
As the role of smartphones is becoming more vital in our lives, the number of smartphone manufacturers have also been rising, resulting in increased competition. The competition has also fueled the growth in smartphone usage, as brands are in a constant fight to become more innovative and relevant than others. Youth-centric brand realme is one such example of a smartphone manufacturer that has been consistent with its devices in terms of quality, convenience, and relevance – making the brand equivalent to a growth progenitor. Nowadays, in addition to providing top-notch features, it is equally important to build a brand that customers can identify themselves with. As a brand, realme stepped in to do just that by providing cutting-edge technology, relevancy and style to the young users belonging to Gen Z.
realme identifies as a brand committed to serving a comprehensive superior experience for the young by introducing trendsetting technologies. Keeping up to that commitment, realme has also been climbing up the ladder towards manufacturing 5G phones and high-end devices. realme GT NEO 2 and GT Master Edition are two such flagship killers – offering the cutting-edge experience we usually expect from flagship devices, minus the large budget constraint. To continue the same standard and success rate in the high-end market, realme has developed a diverse portfolio of 5G products with an aim to offer 100 million 5G phones in the next three years to young users. Besides affordable 5G phones, realme will also bring more AIoT products to young consumers as realme has entered AIoT 2.0 development phase with its advanced '1+5+T' strategy.
These efforts by the brand have been rightly acknowledged and quantified multiple times. In just three years, realme has become the fastest global smartphone brand ever to reach a global sale of 100 million smartphones, according to Strategy Analytics. Moreover, according to Canalys, it has also become the top 1 smartphone maker in Bangladesh during Q1 of 2021 and kept the record unbroken by becoming the number 1 smartphone maker in the country during Q4, 2021. According to the recent report, realme has made it to the No 1 position with 20% unit share and registered +50% growth in Q4 in Bangladesh.
As a company, realme has put an emphasis on meeting the ever-changing customer requirements, and with its dynamic group of professionals, the brand has succeeded by directing its focus towards the youth. The catchphrase "Dare to Leap" signifies just that – representing the youth and their aspirations.
Throughout the pandemic era, we all have become more technology-driven than ever. In such times, realme has been living up to the expectations of its users with excellent value. This has led up to a large market share, strong sales figures and a satisfied customer base – all of that point to the fact realme, as a brand, only grows.
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