With its #FamilyFirst initiative, TikTok aims to create awareness on how parents can use the Family Pairing Feature to monitor activities on their teens' accounts including DMs, notifications, watch and download settings, forming an important part of TikTok's ongoing commitment to support and care for the safety of youths on the platform.

Family Pairing allows a parent to link their TikTok account to their teen's and set controls including Screen Time Management, Restricted Mode, Direct Messages, privacy and security settings etc. 

TikTok has collaborated with some of Bangladesh's most popular celebrities and creators who will be creating exciting content to amplify TikTok's endeavours around family safety, especially focusing on its younger users aged between 13 and 19.

With families in mind, TikTok has taken a number of steps over the past year to improve and enhance its teams, policies, controls, and educational resources. The platform has made its policies more transparent and accessible, grown its trust and safety teams, built upon the resources in its Safety Center, and partnered with leading online safety organisations.