Prime Bank PLC, in collaboration with Prime Bank Securities Limited, has unveiled a bank-broker integrated platform through its MyPrime app, marking a significant step towards transforming retail investing in Bangladesh.

This innovative integration enables customers to manage both their banking and investment needs effortlessly through this single, unified digital platform, the bank stated in a press release.

With just a few taps, users can now open an investment account with Prime Bank Securities, monitor their portfolio, transfer funds instantaneously to their investment account, and retrieve unutilised funds directly back into their bank accounts all within the MyPrime app.

This initiative is the first of its kind in Bangladesh, simplifying retail investment by bringing banking and brokerage services under one digital roof.

Earlier, Prime Bank Securities had introduced its proprietary order management system, PrimeTradEx, aimed at providing a superior digital trading experience.

Now, with the full integration into the MyPrime app, clients can initiate trading immediately after opening an investment account, through a completely paperless and contactless process.

"Our objective is to make investing simple, accessible, and instantaneous," stated Md Moniruzzaman, managing director and CEO of Prime Bank Securities Limited.

"This integration is just the beginning."

He further added, "We are working towards delivering intelligent market analytics, seamless trade execution, and empowering investors to make informed decisions all from the convenience of their mobile devices."