Local e-commerce platforms are organising a 20-day online shopping festival as they look to provide quality products and services to the customers to regain trust in the industry hit hard by some recent controversies.

Twenty established e-commerce, logistics and payment companies are going to take part in the "10-10" festival that will start from tomorrow.

"E-commerce is not a fraud or Ponzi scheme. It's all about good products and seamless services for consumers and there are some real players who are in the industry with reputation," AKM Fahim Mashroor, CEO of AjkerDeal, one of the participating e-commerce platforms, told The Daily Star over phone.

"For some fake e-commerce platforms, a negative notion has been created about this industry. We want to change all the misconceptions with this campaign."

Chaldal, Pickaboo, Pathao Food, Rokomari, Sheba, Ekshop, Aadi, Star Tech are some of the participating companies.

Mobile financial service provider bKash will join the festival as payment partner while Delivery Tiger will act as logistics partner.

According to the organisers, those e-commerce companies, who have been in the service for several years with a reputation without controversy, got the opportunity to take part in the campaign.

The platforms are giving different gifts and discount offers for the customers as well as free delivery all over the country.

For payment through bKash, customers will get 10 per cent instant cashback of up to Tk 1,000.