ACI Foods introduces ‘Pure Fortified Rice’

ACI Foods, a subsidiary of ACI Limited, introduced "ACI Pure Fortified Rice", the first brand of fortified rice in Bangladesh enriched with vitamins and minerals, under its renowned ACI Pure brand.

This marks a significant milestone in the company's commitment to providing nutritious food for consumers and ensures nutrition for pregnant women and children, according to a press release.

M Anis Ud Dowla, chairman of ACI Group, unveiled the product at the ACI Centre in the capital's Tejgaon recently.

The chairman drew attention to the critical issue of malnutrition in Bangladesh and highlighted that ACI is committed to driving development and nutritional progress by focusing on offering products that have a direct and positive impact on reducing nutritional deficiencies.

Arif Dowla, managing director of the company, expressed confidence that the new product would play an essential role in fulfilling the micronutrient deficiencies and advancing the nation's well-being.

The rice range offers two premium variants: Jeerashail and Katari rice.

Both variants are fortified with Vitamin A, Vitamin B1, Vitamin B12, iron, zinc, and folic acid, which enhance the nutritional value of the rice.

These fortifications are designed to support the overall health and well-being of consumers.

Md Masudul Hasan, secretary to the ministry of food, Faria Yasmin, chief business officer of ACI Foods and Commodity Brands, and Mannan Mumma, deputy head of programmes at the World Food Programme, were also present.