Source: Courtesy

Source: Courtesy

Eid shopping is something that always puts people in a dilemma- which places to visit, when to make time, how to do it without hassle, and much more. Even when you go to your favourite stores, picking out the perfect Eid dress can take a toll on you. To make matters much easier, many young entrepreneurs and designers have opened up online stores to make shopping much easier for everyone. There are five such young entrepreneurs who have taken this initiative a notch further and opened up a showroom for their online stores.
Three well known online store brands- Suvastra, Viola and Sparkling Emotions- have merged together and opened up a store in House 66, Block D, Banani, called ERA House. Run by the owners of the online stores- Nadira Haque (owner of Suvastra), Fariha Tashmeen (owner of Viola) and Trishita Nowroz Farhan, Nowroz Farhan Noor and Maruf Ahmed (owners of Sparkling emotions), ERA House has displays everything you can find on the stores' Facebook pages.
”One of the main reasons we opened the showroom is because a lot of the customers want to see the products upfront before making a purchase,” says Trishita. While you can surf the web and pick out the outfit you desire for Eid, you can go to the showroom and check it out upfront before you make a concrete decision.

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”I opened up an online store because I used see all these Indian online shops and a lot of Bangladeshi people's comments on their photographs asking for the price. It used to upset me that they are not getting what they desire in their own country,” says Nadira. Her shop, Suvastra, is offering new designs for casual wear for this Eid-Ul-Fitr. “Since it's summer and getting hotter everyday, I think people will be more comfortable in some casual clothes. I used light soothing colours, such as pink and blue, to give off a more cooling effect,” she says.
On the other hand, Viola, run by Fariha Tashmeen, has more dressy and gorgeous clothes appropriate for parties and other big occasions. “I've always designed my own clothes and when I started getting compliments from my friends, family and even others, it really motivated me and inspired me to make these clothes for others too. So far the responses to my designs have been very welcoming and it has gotten even better after opening ERA House,” says Fariha.
Sparkling Emotions have been overtly famous for their jewellery in the past but have recently been known and loved even more for the spunky outfits they have started bringing in. “My partners, Nowroz Farhan Ahmed and Maruf Ahmed, and I had only opened a Facebook account at first named Sparkling Emotions to see what kind of responses we get with the selling of jewellery,” says Trishita. She continues, “When our name became well known amongst our target audience, which mainly consists of young girls, we made Sparkling Emotions bigger with more things to offer. Our western wears have become very popular along with our accessories like bags, sunglasses and more. Soon, we will start selling shoes too.”

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Five young entrepreneurs, five young creative hopefuls, and the need of making a name for themselves, added with the urge to help young shoppers around the city, have resulted in ERA House. While making a name for themselves, they are also assisting others with the same goal and passion. “We held an exhibition last weekend where 30 stores had participated. If I do say so myself, the exhibition went great and the turnout was excellent. We didn't even expect it to go as well as it did,” says Nadira. With Eid only weeks away, ERA House has another exhibition going on this weekend. So if you haven't picked out your perfect outfit for Eid, pop into the ERA House exhibition, held at EFES restaurant, 13 South Avenue, Gulshan 1, today and get bedazzled.