Samsung Electronics opened its first exclusive store in Dhaka yesterday.

The South Korean electronics giant opened the premium showroom in Dhanmondi in association with Rangs Group, a major local conglomerate. Rangs will operate the store, exclusively selling Samsung products -- from televisions to home appliances to mobile phones.

The initiative will enable the customers of the brand to access a wide range of latest Samsung mobiles, tabs, televisions, refrigerators, air conditioners, washing machines and microwave ovens all under one roof.

Choon Soo Moon, country manager of Samsung Electronics Bangladesh, and Romo Rouf Chowdhury, managing director of Rangs Group, one of the local distributors of Samsung products in Bangladesh, opened the showroom.

"Samsung always focused on simplicity of service. A brand showroom in Bangladesh of its own was due for the customers to enjoy the Samsung innovations. We are proud to be associated with Rangs," Moon said.

Chowdhury of Rangs said the showroom at the heart of the capital would provide the busy city-dwellers with easier access to smart Samsung products.

Samsung products have been available in Bangladesh since 1980s, but the company opened its office here in 2006, as the demand for the company's high-end products increased among middle-class customers.

Rangs Group has presence in the areas of automobiles, pharmaceuticals, banking, insurance, electronics, IT, media, real estate, energy, apparel and telecommunications. It also represents global brands in the country.

Munir Uddin Ahmed, chief operating officer of Rangs Industries, was also present.