E-commerce platform Daraz Bangladesh, a concern of Alibaba Group, has recently organised the "Daraz Seller Summit 2021" for the fourth time.

The main objective of the event held in the capital's Bangabandhu International Convention Centre on October 19 was to inform the sellers about the new digital changes that have taken place in Daraz's activities as a result of the consistent technological and commercial alterations, the company said in a statement today.

Dhaka North City Corporation Mayor Atiqul Islam was present at the event as the chief guest where Rezwanul Haque Jami, head of e-commerce of the a2i Program under the ICT Division, was the special guest.

About 800 guests took part in this year's Daraz Seller Summit, according to the statement.

"In recent times, especially amid the Covid-19 crisis, Daraz has gained significant popularity as a digital platform. My request to everyone present at today's Seller Summit is that you do not deceive the mass," said Mayor Atiqul Islam.

"Entrepreneurs need to conduct their businesses in an appropriate manner through sustainable business models. We need to take our e-commerce forward with credible platforms like Daraz – who are able and willing to take complete responsibility for their product quality and delivery."

"The lively participation of our esteemed sellers and partners in today's event has inspired me a lot. This spirit of business unity and co-operation is the lifeline of Daraz, which has been proved once again by the successful organisation of this 4th Seller Summit," said Syed Mostahidal Hoq, managing director of Daraz Bangladesh.

"We wish to move forward with you with equal cooperation in the years to come as well."

The discussion at the Daraz Seller Summit primarily focused on how sellers in the e-commerce range can conduct their business operations in a simpler and more efficient way.

The seller summit further discussed numerous upcoming features and initiatives of Daraz, including its sale campaign 11.11.

Currently, Daraz has 40,000 sellers, 2.5 million products and thousands of brands.