Online marketplace Daraz Bangladesh, a concern of Alibaba Group, is hosting a one-day sale campaign "11.11" for the fourth time.

The mega campaign will begin on November 11 and will be active for 24 hours, Daraz said in a statement.

"This year, approximately 40,000 sellers are ready with their best deals to showcase in the 11.11 campaign and hopefully make a new record," the statement read.

"Daraz's iconic 11.11 campaign has been tremendously successful for us all the previous times, and we are confident about the upcoming one as well," said Syed Mostahidal Hoq, managing director of Daraz Bangladesh.

"Customers and Daraz fans can fulfill their shopping requirements at ease by utilising this special opportunity to grab their desired product at a much lower price range, accompanied by exciting discounts and offers."

Alibaba Group had first started this campaign in 2009, which was held for the first time in Bangladesh in 2018. This international campaign surged past America's Black Friday and Cyber Monday in 2012 and became the world's biggest shopping event from then, Daraz claimed in the statement. 

The campaign will comprise more than 25 million products at massive discounts. There will different offers also, including Mystery Box, Surprise Voucher, 1 Taka Game, Thousands Taka Discount, Shake Shake-Seller Double Taka Voucher, Flash Sale, Big buy win, 11'o o'Clock Deals, and Add to Cart Giveaway.  

Apex, Dettol, Esquire Electronics, LUX, Realme, and Studio X are the diamond sponsors of the campaign. The platinum sponsors are Bata, Dekko, Fabrilife, Harpic, Lotto, Motion View, P&G, and Parachute Naturale shampoo.

Moreover, the gold sponsors are Bruno Moretti, Fantech, Focallure, Godrej, Haier, Lee Cooper, Logitech, Ribana, Rongon Herbals, SSB Leather, TP-Link, and Transcend. 

The customers can avail special offers during the campaign, which will be solely offered by Daraz's payment partners: bKash, Brac Bank, City Bank, Eastern Bank, HSBC, LankaBangla Finance, Prime Bank, Southeast Bank, and Standard Chartered Bangladesh.