Popular Bollywood actor, Akshay Kumar, has launched his own athletic apparel brand called Force IX, making him the latest Bollywood star to get into the fashion industry.

Force IX will reinvent athletic apparel for fashion-forward customers around the country. The designs of the Force IX collections are inspired by the aesthetics of the armed services and turned into fresh sensibilities that appeal to the Gen-Z generation. The brand is based on making styles that are not only unique but also easy to wear and versatile. 

"My definition and understanding of fashion are very simple. For me, fashion is when I get to be myself—comfortable in my skin and confident in what I wear. The whole idea behind Force IX was to make it a brand that catered to style and comfort. When we started working on this brand, little did we know that it would become such a significant part of us. Each and every member of our team has worked on it with so much sincerity, passion, and love,"

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There will be t-shirts, shirts, sweatshirts, hoodies, jackets, polo t-shirts, denim, chinos, joggers, shorts, and sleepwear in Force IX's collections.

In the next few months, the brand plans to launch a line of accessories, including caps, belts, travel accessories, shoes, and watches.