MINISO, the global lifestyle retailer known for its licensed merchandise and affordable design products, launched Bangladesh's first-ever Blind Box Store to a large and enthusiastic crowd, introducing a growing international retail trend to the local market.

The store's debut drew hundreds of fans eager to explore the mystery-box format - a retail concept that conceals collectible figures and merchandise inside sealed packaging, leaving the contents a surprise until opened. The concept has gained significant traction globally and now makes its local debut with MINISO's signature lineup of licensed products.

The launch highlighted MINISO's extensive collaborations with globally recognized intellectual properties, including Pokemon, Doraemon, Minecraft, One Piece, BT21, Kuromi, Shin-Chan, Frozen, Snoopy, Powerpuff Girls, and Stitch. The diverse offering drew collectors, young fans, and pop culture enthusiasts alike.

The event featured promotional giveaways, including complimentary goody bags, limited-time launch discounts, plush toys, and interactive attractions such as a photobooth and prize contests—elements that contributed to the festive atmosphere and high footfall throughout the day.

The successful debut signals MINISO's intent to expand its footprint in Bangladesh through experiential and IP-driven retail strategies. With the blind box format resonating with a wide customer base, the company is poised to roll out additional themed events and product lines tailored to the local market.