Fashion

Rooted in tradition, styled for the world

For decades, Bangladeshi fashion has grappled with an unspoken dilemma — how does one balance global aspirations with cultural heritage? The answer, for many, seemed to lean toward western influences, often at the expense of traditional styles.

The ultimate shopping guide for kids this Eid

Eid-ul-Fitr children’s fashion blends tradition and modernity, featuring crop tops, dhoti pants, jumpsuits, shararas, and panjabis. Accessories and footwear complete festive looks, with popular shopping spots offering stylish yet comfortable outfits perfect for summer celebrations.

The comfort and charm of casual wear

Eid is a season of absolute joy. As much as we love opulent outfits for this festive occasion, casuals are the real unsung heroes. From cooking to decorating the house to meeting unexpected but welcome visitors on Eid day and after, casuals keep us feeling comfortable while keeping us looking pretty.

Eid jewellery trends: Must-have accessories for a glamorous look

Elevate your Eid outfit with statement jewellery like Kundan necklaces, jhumka earrings, statement rings, bangles, and anklets. Mix traditional and modern styles for elegance. Hair accessories add regal charm. Balance is key for a polished festive look.

Tasmit Afiyat Arny on reinventing Jamdani for the global bridal market

Tasmit Afiyat Arny revolutionizes Jamdani bridal couture with Serenova, blending tradition and modernity. Despite production challenges, her global expansion, sustainable approach, and cultural education drive Jamdani’s transformation into a sought-after luxury fabric in international fashion markets.

#Women Empowerment / Rewriting the rules of fashion: In conversation with Azra Mahmood

Azra Mahmood, a pioneering figure in Bangladesh’s fashion industry, discusses her journey, evolving trends, and industry challenges. She emphasizes continuous growth, inclusivity, and perseverance, envisioning Bangladesh’s future as a global fashion hub with better management and recognition.

A versatile guide to styling belly chains with elegance and playfulness

As history has proven to repeat itself, fashion trends are no different. We have seen the comeback of Y2K fashion in the 21st century and now we embrace the alluring charm of body chains and belly chains.

Stay warm, stay stunning: Stylish jackets and layering hacks

With winter festivities in full swing, is it time to rethink our wardrobe? What do we sacrifice this time: warmth or style? Well, with the right set of choices, would say, neither!

How to look good with grey hair: The silver fox’s guide

if heroes like George Clooney and King Khan can reinvent themselves with grey, so can you.

June 1, 2023
June 1, 2023

Stepping on to the ramp

While the Bangladeshi youth is well-acquainted with the international fashion community, we are not as familiar with the local scene, especially when it comes to modelling.

June 1, 2023
June 1, 2023

A walk through the art of custom-painted sneakers

The passion the artists put behind these custom-painted sneakers makes them stand out in their own way.

May 30, 2023
May 30, 2023

Peya Jannatul and her “Picture Perfect” initiative

Jannatul Ferdous Peya, a woman who embodies excellence, has always resolved to go the extra mile. She won the title of Miss Bangladesh in 2007 and was the first Bangladeshi model to appear on the cover of Vogue India. Now, she has come up with a new initiative – Picture Perfect by Peya Jannatul, a 3-month model grooming course, designed for aspiring models in Bangladesh, which is a move forward for the fashion industry.

May 21, 2023
May 21, 2023

People forget that it is a festival of films, not clothes: Nandita Das on Cannes

Actor and filmmaker Nandita Das has now shared her own thoughts about the obsession with fashion at Cannes.

April 13, 2023
April 13, 2023

The ever evolving tale of sarees

How sarees have evolved over the years.

April 3, 2023
April 3, 2023

A Mughal inspired Eid Collection from SaRa Lifestyle

What makes Ramadan more exciting is the anticipation of Eid which calls for a new vibrant wardrobe. For many of us, Eid day celebrations will remain incomplete without a new and unique outfit and this year Sara Lifestyle is bringing a wide range of designs that are bound to make shopping for the festive season much easier. With a modern Mughal theme, the collection has a regal and urban flare befitting the joyous event.

April 2, 2023
April 2, 2023

Choose a Jamdani sari for this Eid

In its humble six yards, the sari is steeped with centuries of history, culture, and tradition. To that end, Jamdani saris are in a league of their own. When wrapped in its gracious folds a woman can explore diverse aspects of her personality — she can be elegant, demure, attractive, practical, and more.

April 2, 2023
April 2, 2023

Eid Fashion: Styling Monipuri saris

As the festive season approaches, excitement about new fashion trends becomes evident. With social media influencers and fashion bloggers showcasing the latest trends, you cannot help but fall in love with the hype. While everyone is obsessed with the latest saris and exquisite gold jewellery collection, it is easy to overlook the beauty and elegance of something as traditional as a Monipuri sari, which actually deserves all the recognition in the fashion world.

April 2, 2023
April 2, 2023

Spruce up your Eid ensemble with TAAGA

Eid festivities are right around the corner and it is that time of the year when everyone is busy shopping in full swing. As we thoughtfully put together our Eid outfit, how do we select the perfect one for ourselves to stand out? Answering this, TAAGA brings to you their line-up of Eid wear which is the perfect harmony between ethnic wear and comfort.

March 29, 2023
March 29, 2023

Faiza Ahmed’s tribute to independence through fashion

Having been involved in the creative field for almost 15 years, Faiza Ahmed decided to explore the Fashion sector in the late 2012. Throughout her journey, she realised that fashion for many youngsters still means getting inspiration from the west. An avid fan of classical and folk music, she wanted to make a change and create designs that resemble the true beauty of art and heritage. Thus, she started experimenting with designs inspired by the popular trends, with a deshi touch.