Northern Education Group

bKash in Kotler’s marketing book

Two case studies of mobile financial service provider bKash have been featured in a local edition of “Essentials of Modern Marketing”, a marketing book written by professor Dr. Philip Kotler

May 25, 2023
May 25, 2023

bKash in Kotler’s marketing book

Two case studies of mobile financial service provider bKash have been featured in a local edition of “Essentials of Modern Marketing”, a marketing book written by professor Dr. Philip Kotler